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06/21/2013

Meet Craig "Crowie" Alexander, Ironman Triathlon World Champion

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APEX BY SUNGLASS HUT HOSTS CRAIG “CROWIE” ALEXANDER, IRONMAN TRIATHLON WORLD CHAMPION

WHO
• Apex by Sunglass Hut
• Craig “Crowie” Alexander:

2013: Recently won back-to-back Ironman 70.3 Tri’s in Hawaii and Kansas in June

2011: Made history by winning both the Half Ironman and Ironman World Championship

2008: Claimed the Hawaiian Ironman World Championship for the first time

2006: Won the inaugural 70.3 Ironman World Championship

WHAT
Apex by Sunglass Hut invites Boulder to meet Ironman Triathlon World Champion and Boulder resident, Craig “Crowie” Alexander.

During the event, guests can enter to win an autographed copy of Craig’s new book, “As the Crow Flies: My Journey To Ironman World Champion” and Oakley sunglasses. There will be special in-store offers throughout the evening and opportunities to receive bonus cards and premium drawstring bag with purchase. Crowie will also be signing posters.

Fun fact:
Crowie’s favorite running trail is Switzerland Trail in Boulder.

WHERE
Apex by Sunglass Hut at Twenty Ninth Street
1755 29th Street, Suite 1087
(located next to the Apple store on Plaza 1C)

WHEN
Friday, June 21, 2013 from 5:00pm to 7:00pm

WHY
Apex by Sunglass Hut is giving athletes and weekend warriors the opportunity to meet with ”Crowie”, as well as personally congratulate him on his recent Ironman 70.3 wins! Through Apex by Sunglass Hut’s connections to leading sport and active lifestyle brands, they are able to inspire Boulder residents by connecting with professional athletes, such as Craig “Crowie” Alexander.

Apex by Sunglass Hut is the premiere sport and active lifestyle sunglass retailer, combining Oakley’s proven authenticity and heritage of innovation in the sport performance sunglass category with Sunglass Hut’s retail expertise as the number one multibrand sunglass retailer in the world. Apex by Sunglass Hut features the largest selection of the best sport and active lifestyle sunglasses including, Oakley, Ray-Ban, Arnette, Costa, Maui Jim, Spy, VonZipper and much more.

In addition to extensive product selection and highly trained store associates, Apex by Sunglass Hut is designed for the athlete, outdoor enthusiast, and weekend warrior, and features cutting-edge retail technology such as immersive touchscreen TV technology and wind simulators.

CONTACT
Danielle Martinetti
dmartinetti@us.luxottica.com
917-553-1271

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